Rolex与电影的渊源并不止于演员或在电影中亮相,而是凭借Rolex Mentor and Protege Arts Initiative推荐资助计划支持年轻制作人。近年来更与奥斯卡颁奖典礼的主办单位美国电影艺术与科学学院(Academy of Motion Picture Arts and Sciences)合作,并邀请四位奥斯卡金像奖导演出任品牌代言人,共同向带领他们走向电影的启蒙者致敬,同时启发新一代电影制作人追寻梦想。
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